Article Written by : SEO Dictionary

The internet has spawned an obsession with optimizing and automating tasks. Everyone wants things done with as little effort as possible as quickly as possible. This need for speed is also true for marketing. Marketers are some of the most prolific optimizers, tweaking bit by bit, squeezing as much as possible from each and every iteration of the campaign. This leads us to how they do it. There are tools and resources used by the professionals that make a big difference. The tools allow them to execute complex campaigns easily and the resources keep them up-to-date with the latest strategies and methods. Please note that m
ost of these tools require paid subscriptions, and the resources require a subscription to an email list to access some of the better resources.

Resources:

These are some of the must-read blogs to stay up-to-date with every facet of marketing online:

HubSpot blog
MOZ blog
Seth Godin blog
Copyblogger
Inbound.org
Teammate blog
QuickSprout
Neil Patel blog

Tools:

Buzzsumo – find trending content
Keyword Planner – research the best keywords
Lead Scoring – rank your leads
Unbounce – quickly build custom landing pages
SumoMe – build your email list
HubSpot Blog Topic Generator – easily generate blog topic ideas
CoSchedule – organize your content marketing strategy
Canva – create beautiful graphics
Buffer – schedule and automate social media posts
Marketo – automate your marketing

These are just of a few of the many tools and resources online. For tools, there are short trials periods where you can test the effectiveness of your site. These trials are around seven days before they bill you.