Branding Your Email Campaigns
When you send out email campaigns to your customers, you want to make sure that they have a positive association with your company. One of the best ways to do this is to create a strong branding template that remain consistent whether you are mailing out newsletters, information on sales or special announcements. Companies such as eTargetMedia can help you to define your company’s’ email branding and use it correctly.
Here are a few steps that you can take when working with an outside firm to develop strong branding for your emails:
Develop a Color Palette for Your Brand: When you think about some of the most popular brands in the world, there’s a good chance that you can quickly associate a color with the brand. This can include red for Coca-Cola or white for Apple. These brands use the same exact primary and secondary colors over and over again until you immediately associate them with their company.
Have a Voice for Your Marketing: The tone that you use when sending out emails should remain consistent throughout your regular newsletters. The tone you take can depend on your target audience. If you are reaching a younger crowd, you can use humor in a way that might not be appropriate for an older audience.
Create Complimentary Branded Landing Pages: When a person clicks on a link from your newsletter, take them to a page that has the same look and feel as the email. This creates a sense of familiarity and further establishes connections between your brand and your values.
eTargetMedia provides a full range of direct marketing solutions to clients of all sizes. Services offered include email and postal list rentals and purchases, email appends and creative services.