Article by Pierre Zarokian of iClimber

One of the best things that business owners can do these days is to promote their business over the internet through social media and in particular, a website. To say the least, it opens up your products or services to a global audience, and that can mean more profitability and potential customers for your business.

However, it’s not just about making any website but one that will catch the fancy of your potential customers, and there are certain aspects of content (and writing it) that you must keep in mind in order to drive traffic to your website.

So here is a list of content writing tips that will help you enjoy a successful business that you can generate through your website:

#1: Keywords, keywords, keywords

With people looking for information regarding certain products or services by the means of search engines and entering certain keywords, you’d be smart if you incorporated those particular keywords (pertaining to your business) in the content on your website. Focus on using one keyword per web page.

#2: Striking a chord with your readers

Remember that you aren’t writing for search engine but humans so you should ensure that you use emotional language when talking about your product or service so that you are able to strike a chord with your readers, and which will cause them to show interest in buying what you have on offer.

#3: Write like you are talking

As most people would have learnt in college or school to write as if you are preparing a dissertation for your Ph.D, using this approach for the internet is not a WISE. Write as if you are talking to a friend – someone who is a curious acquaintance and wants to know more about your product.

If you are interested in professional content writing services, visit www.iClimber.com website. In addition, you may want to read more tips at the iClimber Social Media Marketing Blog.

If you are interested in professional content writing services, visit www.iClimber.com website. In addition, you may want to read more tips at the iClimber Social Media Marketing Blog