One of the best ways to generate leads from your blog is by offering information or rewards for contact information provided by your readers.

This is where a lead generator matters as it collect contact information to be used later by serving ads on platforms such as Facebook, Twitter and Instagram.

As for the free offer, it has to be something that you audience genuinely finds useful. Here are 3 ways to generate leads with your blog:

1: Offer Personalized Reports or Guides

One common way is to offer personalized reports or guides to subscribers after they’ve signed up with your site. This is done by sending the report or guide to their email address soon after. Of course, it should provide practical value and advice that might of use to your target audience. One example of this is Tarot offering both a horoscope and cosmic profile report once visitors fill out a form on their website.

2: Conduct Webinars

Conducting webinars on topics that matter to your audience is another way to appeal to your target audience. In fact, you can use this opportunity to collect more information from attendees who just might be interested in what you have to offer. One example of this is that of Amy Porterfield who offers a free webinar for businesses who are new to Facebook and helps them to get started.

3: Offer Perks

If your business is that of an online shopping site, then you could offer either special discounts or even free shipping in order to generate leads. For example, the Gap offers discounts to their email newsletter subscribers. In fact, the signup form will provide them with a number that will help them to receive special discounts or promotions.